Penney stores (originally called “Golden Rule Stores”). Two company presidents wrote books about how to run a successful business using the golden rule: Arthur Nash, who ran a clothing company, and James Penney, who started the J. Many business people are interested in the golden rule. The golden rule and KITA can help.įirst we will consider Business ethics. Applied ethics aims not to bring complete agreement but rather to improve our moral thinking. The golden rule narrows the range of acceptable views but doesn’t always bring agreement. Maybe you’re willing that such and such be done to you, but someone else isn’t. Testing for consistency may not bring agreement.Creativity may be needed to find policies that we can approve of regardless of where we imagine ourselves in the situation.Imagining ourselves in the place of the various parties (especially those different from us) may also be difficult.Knowing the facts may be difficult there often are controversies about how people will be affected by a proposed action.The golden-rule question then tests a proposed action for consistency: “Am I now willing that if I were in the same situation then this be done to me?” Recall the earlier examples where harmful actions resulted from incorrect information. In applying the golden rule, we must, as far as we practically can, try to know the facts (especially about how our action affects others) and imagine ourselves in the other’s place on the receiving end of the action. Recall the KITA procedure (Know-Imagine-Test-Act). The golden rule is a useful tool for moral living that also counters the relativism (since it’s a globally accepted norm that can be defended rationally). People who study applied ethics, while searching for ideas to help live better lives, are often relativistic-arguing that values vary depending on the point of view of the observer. The golden rule requies we not steal nor tell lies. Applied ethics studies moral issues (like lying and stealing), or moral questions in specific areas (like business or medicine).
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